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Cultural history

More Automatic Pleasures

Nicholas Costa

An extended journey through the people, makers and global rise of the slot machine industry.

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About the book

Here are the entertaining and widely acclaimed articles written by Nic Costa on the growth and development of slot machine industries in the United States and United Kingdom from the 1870s to the 1970s.

The collection examines manufacturers, innovators, distributors and operators whose technology transformed gambling, leisure, vending and service industries across the Atlantic.

Contents

  • The Automatic Age
  • Punch and the Slot Machine
  • The Earliest Exhibitions
  • Archaeology of the Slot Machine
  • The Treasure of the 1906 Holocaust
  • The Golden Age of the Slot Machine 1909–39
  • John Barleycorn’s Last Will and Testament
  • Ban Those Gambling Machines!
  • Ribs Heal in Time, Broken Castings Never!
  • Disguise
  • I never heard of anyone being forced to have fun!
  • Innovation and Design
  • The Bleak Years
  • World’s Fair Articles
  • Ahrens
  • Arcades
  • Bally–Moloney
  • Barrons
  • Boland
  • Bolland
  • Brenner
  • British American Novelty Company–Montague
  • Bryan
  • Burrows
  • Caille Brothers
  • Essex Automatic Manufacturing Company–Smith
  • Everitt
  • Exhibit Supply Co–Meyer
  • Genco & Chicago Coin–Gensburg
  • Gottlieb
  • Groetchen
  • Haydon and Urry
  • Heron
  • Hooper
  • O.D. Jennings
  • Mason
  • Mills Novelty Company
  • Looking back at the birth of the Mills Company
  • How wise Herbert Mills capitalised on his owl
  • Aggressive marketing policy ensured success
  • An all-embracing policy from Herbert
  • St Louis Show opened new operation
  • 1904 Mills make music fit for a king
  • Mills move into cinema but vending lines still thrive
  • Arch-demon of the automatics industry is no ordinary machine
  • 1933: Machine sales top million mark despite world recession
  • How Herbert Mills jumped on the jukebox bandwagon
  • How the giant was brought to its knees
  • Mutoscope
  • New Polyphon Supply Co
  • Pace
  • Post War Boom
  • Rockola
  • Ruffler and Walker
  • Samson Novelty Company–Holloway
  • Scott-Adickes
  • Seeburg
  • Shefras
  • Streets
  • Thompson
  • Trade shows
  • Watling
  • Williams
  • Wurlitzer
  • Collections
  • Japan
View original archive page & photo captions

Critical response

Words from readers.

The book is filled with great coin-op history… If you love slots, you’ll love the photos and history here.

Constant Reader, Amazon customer review
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